BUSINESS OF FASHION
Tuesday, 10 January 2012
Sunday, 8 January 2012
Ruvimbo Chinzou
ASAKEOGE INTERVIEWED WINNER OF MISS BLACK AFRICA 2011 "Ruvimbo Chinzou"
A: Who is Ruvimbo Chinzou?
R: I am 19years old native of Zimbabwe but I live in London. I am fun, sociable and a loving person.
A. What does Miss Black Africa (MBA) mean to you?
R: This means supporting others, influencing youth in a positive way through volunteering programs and community activities in the UK and Africa.
A: So tell me, what was the price for MBA?R: Well, I get VIP access to top events in the community, involved in community projects and of course, a dress by Asakeoge which I’m really excited about.
A: What were your expectations of the contest?
R: I was eager, interested but nervous and scared. I was in a competition before (Miss Teen UK 2009) so I had a bit of experience on what the process is like. My main motivation is my passion to be a role model, influence youth and be a motivational speaker. A: What are people’s perceptions of your title?
R: I don’t think people understand what it means to be MBA. When I tell people about MBA they just look at me in dismay. Its more than “just another beauty contest, wearing a tiara and a dress. Being a beauty queen is about developing communities and influencing people in a positive way. It is “beauty with a purpose”.
A: What are your responsibilities as MBA?
R: MBA is an opportunity to help the less privileged. I have always had the desire to help others but never had the platform. This title gives me the opportunity to make a positive impact in our community. I believe fulfilment in life is at the same direct proportion to your contribution. So you can be successful but not fulfilled until you have contributed to something more bigger than yourself. It is something I have never done before. I’m working with a charity called “Impact Youth”. Our goal is to raise money for young people in UK and Africa. One of these projects is currently launched in Ghana called “Impact Africa”. I am also fundraising for a charity in London to help raise funds for developing communities.
R: MBA is an opportunity to help the less privileged. I have always had the desire to help others but never had the platform. This title gives me the opportunity to make a positive impact in our community. I believe fulfilment in life is at the same direct proportion to your contribution. So you can be successful but not fulfilled until you have contributed to something more bigger than yourself. It is something I have never done before. I’m working with a charity called “Impact Youth”. Our goal is to raise money for young people in UK and Africa. One of these projects is currently launched in Ghana called “Impact Africa”. I am also fundraising for a charity in London to help raise funds for developing communities.
A: You've highlighted your work with some charities, anything else?
R: I am looking to launch a fundraising event to support youth project. At the moment, I am researching various charities in Africa, specifically Rwanda, Sierra Leone, Ghana and Zimbabwe.
A: Do you consider yourself a fashionista?
R: To be honest, I don’t consider myself a fashionista because I am not knowledgeable about fashion. I can put things together though (laughs).
A: What do you think of ethnic prints?
R: Recently, ethnic prints have taken a vast stance of the fashion industry. It is well recognised now than it ever was.
A: What are your future plans?
R: My plans for the future are big. I’m a daring person and I look forward to doing big things. I believe that my mind is my only limitation. I dream big, and I think big. I don’t want to give anything away, but I will be doing a hamper campaign similar to the one in my local church. This campaign is about visiting local people in their homes during festive seasons and surprising them with gifts. This would be really touching and amazing for the people (feeling emotional).
Asakeoge & Ruvimbo (Share a moment of hope)
A: Ruvimbo, thanks for honouring this interview and I wish you all the best for the future.
R: Thank you so much, and I will definitely keep in touch.
Sunday, 4 December 2011
What are you waiting for?
EVERYBODY IS WEARING...........
Lace is sexy and versatile. There is a style for everyone. Adefunke two-toned lacy dress is designed to express your lady-like personality. This style has been quite popular with celebs this season and it is sure to make wave in the fashion sphere next season.
Pixie Lotte in a racy lacy dress with fashion tights and boots. Looking like a ROCK chic.
Thandie Newton and Olivia Palermo look demure in this creamy/white lacy dress. TIMELESS..

For all shapes, sizes and colour preference, you can look racy in your lacy dress.
For stockist:
Contact: info@asakeoge.com
THE LACE
Lace is sexy and versatile. There is a style for everyone. Adefunke two-toned lacy dress is designed to express your lady-like personality. This style has been quite popular with celebs this season and it is sure to make wave in the fashion sphere next season.
Thandie Newton and Olivia Palermo look demure in this creamy/white lacy dress. TIMELESS..For all shapes, sizes and colour preference, you can look racy in your lacy dress.
For stockist:
Contact: info@asakeoge.com
Tuesday, 29 November 2011
Elegance
ITS A RED CARPEPT AFFAIR
A redcarpet dress is a must for every lady. Not everyone can afford a Stella McCarthney Dress but you should invest in style and individuality. These dresses are part of Asakeoge's "Timeless Collection"
A redcarpet dress is a must for every lady. Not everyone can afford a Stella McCarthney Dress but you should invest in style and individuality. These dresses are part of Asakeoge's "Timeless Collection"
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| We have seen a wrap skirt, here is a silk red dress with a wrap shape just on the hip. A classy look from the 20s. Thandie Newton will be perfect in this one, so would YOU. |
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| A blue lengthy dress, now thats for the Oscar's. Gabby Sidibe was a vision for blue dresses at Black Tie Events. You can ROCK this too. |
| I'm sure you've seen this dress somewhere. Remember voting for us at Leona Lewis competition. That's right, this is the beautiful dress we hope she will wear. |
| Eccentric blue will be a trending colour next season. With a lacy detail in the middle, you will be trending two seasons. So get yours before its too late. For stockist: Contact: info@asakeoge.com |
Friday, 25 November 2011
Timeless Heritage
WE
SEQUIN DRESSES
The festive season is finally here, so is Asakeoge S/S 2012 collection. It's all about the classy, elegant and timeless look. Sequins have been in existence since the late 1500s (Ancient Mediterranean). To be an Ancient Queen of Glamour, these are the dresses for you. Otherwise, these dresses will complete your office party, girly night outs or any other occasion. Left: Abake Dress is all sequin in red. 
Above: Abebi Dress has three styles incorporated. First, back-less swave midi-dress. Second, two colours set (red & black). Finally and the most importantly, sequin. This is eye-catching, show-stopping and "TIMELESS".
Above: Aduke Dress is a definite red carpet dress. A classy yet edgy look with the shoulder pads. It was one of the Best Dresses at this year's BEFFTA Awards. Get the red carpet look! |
Above: Aduwon Dress by Asakeoge is elegant. A gold sequin dress is all good need to turn on the lights at your New Years Eve Party. A great entrance to 2012. Make your New Year a Fashionable and Memroable one!Left: Itunu Dress by Asakeoge is simple, classy and elegant. Black and sequin are both timeless. With the figure flattering waist-line, you can show your Ex what his missing. If you've got a man, well you're sure to keep his eyes on YOU.
For stockist, please contact:
Asake Agoro (Creative Director)
Monday, 21 November 2011
TALENT HOUSE
Asakeoge is absolutely thrilled to be in a competition to potentially design incredible and high fashion dresses for the sensational "Leona Lewis". Leona shot to fame during X-factor and she has never hidden from her classy style and beautiful looks. As you know, Asakeoge is all about designing outfits that meets each individual needs and personality. It would be graceful match to work with Leona and showcase Asakeoge's design as it should be.
Below is the outfit Asake (Creative Director) has designed and entered for the competition. This, however, is not sufficient to win the competition. We do need your support and vote in order to WIN. So, please click the link and vote. We sincerely appreciate your support.
This dress was made with Leona’s image and body shape in mind.
It is made in a red bold colour with an emphasized feminine silhouette.
The cut out key hole detail at the back lends it an essential sex appeal without appearing too garish.
It can be worn long or short with the long one having a pleated skirt detail that ends in a fish tail. The short form has a cross over belt detail ending in a below the knee pencil; skirt.
The classic lines give the dress a timeless romantic aura while the exaggerated padded shoulders give it a modern edge.
Can be made in Silk jersey for a sort flowing look or raw silk for a more structured look

Here is the link to vote http://www.talenthouse.com/creativeinvites/preview/a862fabec9a8cb321fcb29d792a9a868/347?referral=fb_wall_vote_link&refId=25
Below is the outfit Asake (Creative Director) has designed and entered for the competition. This, however, is not sufficient to win the competition. We do need your support and vote in order to WIN. So, please click the link and vote. We sincerely appreciate your support.
This dress was made with Leona’s image and body shape in mind.
It is made in a red bold colour with an emphasized feminine silhouette.
The cut out key hole detail at the back lends it an essential sex appeal without appearing too garish.
It can be worn long or short with the long one having a pleated skirt detail that ends in a fish tail. The short form has a cross over belt detail ending in a below the knee pencil; skirt.
The classic lines give the dress a timeless romantic aura while the exaggerated padded shoulders give it a modern edge.
Can be made in Silk jersey for a sort flowing look or raw silk for a more structured look
Here is the link to vote http://www.talenthouse.com/creativeinvites/preview/a862fabec9a8cb321fcb29d792a9a868/347?referral=fb_wall_vote_link&refId=25
Tuesday, 15 November 2011
RED ALERT
TREND ALERT
Redhot Chilli Sisters thats what this ladies (below) are. As we already mentioned in previous post, red is one of this season colours. Many celebs have been spotted in it, but we have brought you this images from the Heart Truth Red Dress Fashion Show. Red is a fearless colour, so if you can pull it off, then you are certainly fearless in our eyes. Remember, minimal accessories makes the look chic rather than clashy. Length red dress should speak for itself, less make-up and go all the way for a volume hair. For us, THE ONLY WAY IS RED!
The center Truth created The Red Dress as the national symbol for girls and heart disease awareness in 2002 to deliver a wake-up call to American women. If only looks could cure illnesses, the world will be disease-free with this looks. If only....
Redhot Chilli Sisters thats what this ladies (below) are. As we already mentioned in previous post, red is one of this season colours. Many celebs have been spotted in it, but we have brought you this images from the Heart Truth Red Dress Fashion Show. Red is a fearless colour, so if you can pull it off, then you are certainly fearless in our eyes. Remember, minimal accessories makes the look chic rather than clashy. Length red dress should speak for itself, less make-up and go all the way for a volume hair. For us, THE ONLY WAY IS RED!
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| Pregnant Laila in a gorgeous off shoulder dress, Taraji P. Henson in a sequine red number, Garcelle Beauvais is looking graceful indeed and Eve looking so angelic da rouge |
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| Our S/S 2012. |
The center Truth created The Red Dress as the national symbol for girls and heart disease awareness in 2002 to deliver a wake-up call to American women. If only looks could cure illnesses, the world will be disease-free with this looks. If only....
Interview with Lily Asante
"Our purpose is to highlight Ghana's rich and cultural heritage"
Who is Lily Asante?
Lily Ama Kwaatema Asante, is a young student of Ghanaian Heritage. Being born and raised in Germany, Hamburg Lily has always been a very big fan of her culture. Whenever she had the chance she would represent her culture in the best of her ability. She moved to London in 2007 and has been living here ever since. Studying Event Management at the University of Bedfordshire Lily has decided to do something to give back to her community. Mr Ghana UK has been founded by Lily Asante together with her friend Elleen Tetteh who is also a young student from London.
What is the main reason for Mr Ghana UK competition?
There has been a great demand for Mr Ghana UK (beauty pageant) in the British Ghanaian community. Miss Ghana UK which has been a succesful event for many years founded by Akwaaba has set the standard for us. The reason why we want to do a Mr Ghana UK is because we want to give young Ghanaian Men the chance to respresent their country just like the young women. Another reason for Mr Ghana UK is to give back to charities in Ghana. Giving young children in Ghana the chance to start up a proper life even without parents. Nothing is impossible and everyone deserves a chance.
What motivated you to this initiative?
Mr Ghana is an annual male beauty pageant with the vision to highlight and acknowldge the talent and beauty within young men of Ghanaian descent, living in the UK. My main motivation came from when I made a visit to Germany/ Hamburg and I heard my cousin Terry Osei has been crowned as Mr Ghana Germany. Its really nice to see young men do something for their culture. It touched me to see how well he was doing and I decided I wanted that for the UK too. I mean its sad enough to see how all these young black boys waste their lifes on the streets. We are better than that and its about time they see that too.
What do we hope to achieve from this event?
The mission of Mr Ghana is to provide entertainment, knowledge and better understanding of the Ghanaian history and to highlight Ghana's rich and cultural heritage, while placing emphasis on Ghanaian attributes both in the UK and abroad. It will also help those young Ghanaian males to stay away from streets and crime; it will encourage them to focus on something more important, Life changing.
What are you looking in for your ideal Mr Ghana UK?
What are we looking for in a Mr Ghana UK? well apart from being of Ghanaian descent (one or both parents), being between 18-25 years and having a knowledge about Ghana, there is nothing else a Mr Ghana UK needs we can't help them learn. There are a few other requirements which will be on the application form but as long as you have the above you stand a good chance.
Describe the process of the event?
The process of the competition will be:
1. Fill in Application form from January 2012
2. If you get through you will be invited to the auditions3. The 3rd part will then be the finale to which everyone is invited.
(Date and Venue to be confirmed)
Inbetween those steps there will be acitvities (e.g. charity voluntaring, rehearsals etc. ) in which the contestants will have to take part in. The winner will be crowned as Mr Ghana UK 2012 for a year on the day of the finale. Prices for 1st and 2nd runner up will be handed out on the day too.
On the event day there will be different aspects of the Ghanaian culture the contestants will broadcasts. But thats a surprise for the audience and we don't want to spoil that do we (laughs)
Who are the judges? their credibility?
The judges will be announced on the day the invitations will be send out until then its all * hush hush* but I can say one thing they are well known and will not dissappoint.Thanks for honouring this interview Lily, and goodluck
Thank you so much.
For info;
Email: mrghanauk@hotmail.comFollow us on Twitter: @MrGhanaUK
Like our fb Page: http://www.facebook.com/pages/Mr-Ghana-UK-2012/274535979238285
Monday, 7 November 2011
Asakeoge Spring/Summer 2012 Photoshoot sneak peek
Sunday, 6 November 2011
Best & Worst Dress at BEFFTA Awards 2011
YOU are welcome to........... BEFFTA 2011
| On trend with this black lacy dress. The red shoe and lips makes the outfit so classy. Very well done! |
| Red is fiery, and so is she. An elegant dress, good idea for matching the sequin element of the dress to the shoe. Well done! |
| This has to be one of my favourite dresses. Elegant, eye-catchy but at the same time sweet. Love the accessories on the shoulder. Rock the show mama! |
| Not sure about where you're standing but I must admit, it is a beautiful dress. Very princessy, where is your prince lady? |
| What can I say, absolutely red carpet material. This dress ticks all the boxes and the colour on her is so hot. Excellent! Check out the shoe!! |
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| This ladies are sisters, how fierce are they? Love the look ladies. I know its black tie, but this lot are there with a theme, which rewrites the rule. Please dump the clutch bag. |
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| This is magical, she looks beautiful and edgy. Love the feather on the shoulder matching the bag, so this trend! Excellent! |
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| Not sure about the pose, but this time its about the dress. Beautiful dress, more effort should have been given to the hair. Overall, its good well done! |
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| Now this is what I call elegance. Beautiful dress with minimal accessories and make-up. Wait something missing, where is your prince charming? |
What were you thinking?...Asakeoge will like to have a word with you!
| Ok, where should I begin with this one. Hmm, the shoe, if I can call it that, wrong bag and what are those on your shoulders. So wrong on this dress dear.... |
| You have turned up at an award show looking like you were actually going to a club. Seriously! Wrong dress and shoes, will pass for a girls night out. |
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| Alright luv, it is a black tie event not a day at the zoo. Absolutely ridiculous. Cannot actually make out what this is. Can anyone? |
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